Smiley Misfit. Author Business Coach. Freelance Copywriter. YA Author.
Consultation + one-shot services blending copywriting and content marketing into book industry websites that sell books and engage readers.
Because, let’s be real, what business doesn’t need a platform GUARANTEED to hold them up?
Hello again, I’m Amara. And your website should shake your reader’s hands and introduce you warmly. It’s that stylish friend who keeps you out of obscurity.
Listen, I will be the first to tell you that your greatest competition is NOT other writers in your genre or your noob writing skills.
Think about it: how often have you picked up a book that was recommended to you and that didn’t turn out well? Or maybe it was the opposite. This debut author’s book was placed in your hands and the angels sang their asses off in praise.
How did you hear about it? How did this book find it’s way to you?
This is important because the answer is visibility.
This is why a website is vital to your success as an author, editor, or publisher.
You are a walking business and you need to get your books, your face, and any extra incentives (in the form of valuable content) out there into Inter-Earth if you want to make sales and create an army of loyal readers.
You CANNOT afford to skip this step in your business model. In fact, you should have a website waaaay before it’s technically necessary.
Nowadays, agents and publishers are looking for authors with built-in audiences.
IN FACT, the stronger your platform, the more likely you are to collaborate with a publisher on your work rather than approach them like a starving artist. And you know that saying, desperate times call for desperate peanut-pay…
Don’t even get me STARTED on how vital to indie authors your author website is. But I’ll give you a hint: an author website with dazzling facts and insight into you and your work will ensure that your mom isn’t the only one buying your books.
At this point, you might be thinking:
Amara, I hear you. But I’m pretty sure I can get all this attention if I focus on social media platforms like Instagram, Twitter, Snapchat, and Youtube if I want visibility… and they’re free too!
*cue obnoxious buzzing sound*
YES, social media will gain you an audience.
YES, most social media platforms are free.
BUT, and this is a big but, YOUR AUDIENCE DOES NOT BELONG TO YOU IF THEY FOLLOW YOU ON THESE SITES.
I’m going to say that again,
Those tribes you’ve built up are NOT 100% yours. They are partly owned by Facebook and Instagram and Twitter and blah blah.
These platforms are SUPPLEMENTAL not ESSENTIAL.
Because you have a middle man between you and your readers, and so there’s a chance that:
- Your unique voice will be drowned out by all the other content they consume
- You will LOSE sales because you are lost in a sea of content
- Your readers won’t feel special. They will seem like just another number on your follower count
And you want your readers to feel like they are EVERYTHING to you. They are the ones making YOU (and probably your publisher) money.
Your website should reflect an answer to the question, how can I give my readers more?
When readers click to your website, they are looking for something to read.
You DO NOT want your website to be plain-as-vanilla or boring as hell.
And PLEASE, for the love of all that is good and sparkly, no more Adobe Flash-only content that some of your readers MAY NOT SEE.
You don’t want to lose that engagement.
And engagement is exactly what I can help you with.
When you decide to work with me, your readers are guaranteed to be wide-eyed and attentive to what you’re saying.
Trust me, it’s easy to put your readers to sleep.
But it’s not as hard as you think to get them to sit up and pay attention and get excited about what’s coming from your fictional worlds and characters!
Keep in mind that, no matter the service, all my clients learn how to:
- be HONEST and AUTHENTIC with readers (they will undoubtedly know it’s you when they click to your site)
- cultivate strong bonds with their readership DIRECTLY THROUGH THEIR WEBSITE
- develop an entire brand around their author name
So, if you’re ready to take the next step and level up your author website, fill out this form OR
Here’s what I cannot help you with:
- Designing and coding your author website (I am a professional copywriter and NOT a professional graphic or web designer) I know a bit of HTML and CSS and will implement my knowledge when necessary, but other than that you’ll have to hire yourself a professional or work with a professional-looking theme that is compatible with your website provider. (I’m totally open to giving out suggestions + resources, though.)
- Setting up your mailing list (I can teach you to sweeten your opt-in gifts and make recommendations on service providers + opt-in tools, but I will not take on a project that requires me to set these things up from scratch)
- Along the same lines: installing any software or plugins (again: suggestions + resources will be given)
At this time, I can only help you write better-quality copy for your site.
In case you didn’t know, copywriting is the art of making words convert. That also entails how these words are positioned to get the BEST results.
That’s the stuff I’m good at.
More about me…
I’m a multi-passionate, unicorn-obsessed freelance writer who has always been entrepreneurial at heart. I’ve been magically developing websites and content since I was 14, but didn’t know I was doing it.
In fact, waaay back in 2010, I was book blogging about my reading habits and the newest releases on the Young Adult fiction and Adult romance markets to an audience of over 1000 people. I’ve nearly read that many books in my life up to now, so to say I’m a prolific reader is a gross understatement. Books and stories have been my passion for foreverrrr…..
…Which is ONE of the reasons why freelancing to help authors and publishers create the platform of their dreams fell into my head.
Oh, and did I forget to mention I’m a fiction author as well? 😉
Getting a little more personal: I go for solo walks in the woods when they appear. I like slowburn romance, epic friendships, and magic in all my books if I can help it. I love U.K. accents always. I live in Mount Doom, New Jersey near a handful of damn good friends and a Rohirrim army of a Puerto Rican family.
I chose the name Amara Authoress around social media, because my name, Amara, means “eternal.”
A PSA FOR AUTHORS (CLICK HERE TO SKIP AHEAD):
Publicity is very hit and miss—almost alarmingly so. You never know when or where someone will discuss your book. Platform is guaranteed. – Chuck Sambuchino, Guide to Literary Agents Blog
Your author platform is built around your author website.
Your site is a number’s game you can control, which saves you from wrestling for your readers’ attention from social media circuses like Instagram, Twitter, Facebook, and blah blah blah.
Don’t get me wrong, that stuff can be important.
But you shouldn’t be competing for your readers’ click-throughs!
Even if your book isn’t published yet.
Even if you’re thinking about going the traditional publishing route.
Even if you’re self-published and marketing on other sites that actually have final say over your followers.
Your author website should have been set up YESTERDAY, because you don’t want to be putting that thing up right around the corner from your book’s release.
There’s nothing worse than the smell of an author’s desperation.
Instead, you can work with me to create content for your website that is clearly meant for the readers who buy and LOVE your books.
Learn how to treat your readers to an experience that will…
- make them smile as they stay informed
- show them who you are in the best light
- give them something to read, because that’s why they’re on your author website
Remember, your existing readers sought you out. They want more from you but don’t know how to get it since they don’t happen to have your next book on hand.
And your potential readers have yet to fall in love with you.
Here are some of the ways you can make them swoon:
Not sure where the next step is on getting your business out there?
Trying to keep up with trends, but feel like they’re suffocating your joy for your business?
Want me to make all those marketing headaches disappear?
and have the benefit of picking my brain for my knowledge as a professional copywriter.
Let me take your website to the next level by discussing the value of SEO blended with smart copywriting
This means we can talk:
…enticing headlines that make readers click-through
…create emotion in visiting readers based off your genre(s) or area of experise
…reassure readers they are in the right place when they visit
…avoid overwhelming new visiting readers by giving them ONE clear call-to-action
…guide your reader where you want them to go next and emphasize the direction you want them to take
Authors + Editors: rest easy, you’ll learn EXACTLY what to do next.
Publishers: rolls your sleeves up, your in-depth critique of your site or blog awaits.
Here’s what some of my clients & marketing students have had to say:
If you’re not sure of something or have an unlisted topic, that’s what this form is for…
Appointment hours are Mon-Thurs 11am-1pm and Sun 3pm-7pm! Hurry and
Are you a publishing company who badly needs an updated blog? Or are you an author at the limit of your patience who just wants the work done for you?
Here are some extra one-shot services I offer, like…
…writing static or standalone pages for you (ex. your homepage), starting at $175+/per page
…blog posts (otherwise known as ghostblogging) starting at $125+/per 1000-word post
An important note on pricing:
There’s a reason I use the words “starting” before the price quote: the amount listed here is just a starting point. The final price will vary on the size + quality of the work you are asking for.
But don’t worry, I will let you know all the costs after assessing all the work that needs to be done BEFORE any invoicing happens, ‘kay?
Now that that’s all out of the way…
It’s’s probably a good time to chat about how best we can work together to bring your blog, bio, and/or website current.
Do you want to know the biggest difference between you and the authors who are selling their books?
Whether indie or traditionally published, successful authors know that book writing is only a portion of the business.
And YES, if you want to be an author, you also want to become a business owner.
Come to my next live class to learn more about how to become an author biz owner rather than a starving writer!
Next IG Live Class on 5 Essential B's to Rocking Your Author Platform